In this modern age, women wearing makeup has become a social norm. A large percentage of women wear makeup, especially lip balms. Lip balms are examples of makeup. Not very long ago, lip balms were not in existence. Therefore, women resorted to the use of Chapsticks to color their lips. Chapsticks often came in a variety of flavors and depending on your preference; you would either opt for the original no flavored version or the mint- flavored one.

Launching of EOS Lip balm.

A few years later, EOS came into existence. EOS stands for Evolution of Smooth. EOS is a revolutionary beauty product that has transformed the beauty and fashion industry. Contrary to chapsticks, EOS was designed not only to be sleek but also to have an intimate connection with the user.

Furthermore, this product is uniquely tailored to ensure that the user enjoys it. All these were done to make sure that EOS lip balm becomes the best option.

The dominance of this lip balm in the beauty and fashion sector can be due to many factors, but a top of the list is the management team. Sanjiv Mehra, a co-founder and managing partner of EOS, attributes the success of EOS to a well-conducted market research, a great marketing policy, and good management. For instance, lip balms were previously considered a unisex commodity.

However, the market research conducted by the founders of EOS stated that women bought more lip balms compared to men. They, therefore, had to design this lip balm to suit the needs and requirements of women maximally. This factor made EOS more competitive compared to its counter beauty products.

Despite all these, EOS was not selling as projected. Good product placement was, therefore, the way to go. By partnering with well-known celebrities such as Demi Lovato, EOS lip balm started being popular. Years later, EOS is a household beauty product. The products are being sold on Wal-Mart and Target stores nationwide. Currently, EOS has a weekly sale that amounts to almost 2 million dollars.



Who’s that girl?

The one who looks like a beautiful, walking rainbow. Or a colorful unicorn. In fact, she is known as “the Queen of Unicorns“.


Doe Deere is the Founder, CEO, and owner of Lime Crime, an ultra-successful cosmetics company famous for it’s cruelty-free, vegan, and did we mention megawatt-hued products? Her amazing makeup line has made it possible for her devoted followers, whom she lovingly refers to as her Unicorns, to express their individuality as beautifully as Doe herself does.


Following a very “colorful” history of her own, Doe introduced Lime Crime makeup in mid-October of 2008. She was tired of not being able to find beauty products in the bright, vibrant colors she herself was so fond of. This was during the era of “Neutrals”, when even the supermodels were seen in nothing but nude, beige, and earthy makeup tones. These were too tame for Doe’s personality. She began to concoct her own makeup in the colors she loved. Other vibrant souls saw Doe and fell in love with her look and wanted to know where they could get the same products. The idea of creating her own exclusive line of cosmetics was born.



Doe Deere was born in Russia and lived there until she was 17 years old, when she moved to New York City with her family. Prior to this she had her first brush with the business of beauty at the age of 13, when she began wearing her own temporary tattoo designs to school. Other students loved them and wanted some for themselves. Doe began selling her temporary tattoos to her fellow students – a preview of her future in the world of beauty.



Upon moving to New York City Doe joined a band. During this artistic adventure she gained experience in marketing, advertisement, and grabbing and holding the attention of a crowd. This too would come into play when she launched her own company.



Lime Crime cosmetics is overseen by Doe personally. She has a hand in the creation of every new product, and the color must meet with her approval one hundred percent. Doe’s devoted customers rave about Lime Crime, and about Doe. They love the fact that she understands them and helps them to creatively and uniquely express their personalities in such a fun way. Doe says she will continue to create the products her precious Unicorns love and that they are her inspiration for each and every new product in her Lime Crime line. It is this devotion and personal connection that makes Doe and her company so successful.



Whitney Wolfe Builds A Dating App Platform By Being Vocal About Bumble

Dating can be a complicated process. Bumble is the app that may make things much easier. It does not have to be complicated because there are many people that simply want to expedite the relationship by getting a good match. When messages are sent and not answered in a certain time frame this hinders the dating process. That is the main reason that Whitney Wolfe wanted to go solo and do something that was different from what all of her other counterparts were doing.

The dating app industry has a lot of players, but Whitney Wolfe is one that actually stands out because she is taking the time to actually see what singles are looking for. Wolfe is a young entrepreneur. So many of the other dating app leaders are in the background. They are relying on the name of the company to propel the brand. Companies like eHarmony, for example, have been around for a long time, and advertising through commercials is what will propel this type of premium dating app. Whitney Wolfe is getting her name out there and getting people to talk about her app. That is the thing that changes the course of the game for Bumble. This is the app that people know more about because they see the person that has actually started the company. Whitney Wolfe is vocal, and this is inspiring to a lot of other women in business.

Whitney Wolfe has taken it upon herself to build a legacy in her young age by going above and beyond. She is not following what everyone else is doing. Wolfe is carving out her own lane and leading the way. The dating app industry was not anything that was worthy of conversation because it was so bland. Whitney Wolfe spiced things up for singles.

Visit ft.com for more details about Whitney Wolfe.

Fabletics – Personalized Shopping Experience Like Never Before

Fabletics is a leading online e-commerce portal offering high quality “Athleisure” products that are affordable and uniquely designed to appeal the modern consumers. Fabletics has grown from strength to strength in just four years since its inception in 2013 and is now doing a business of close to $250 million each year, a figure that is expected to grow manifolds in the year to continue. The company is growing at over 35 percent annually since the brand was launched, and one of the primary reasons has been its subscription model. In the subscription model, the customers get an email showcasing a personalized collection of athleisure products.


The members can pick and buy the articles they like at a discounted price, and it would be delivered at their doorstep. If the member wishes to skip any month, they can do so without any obligation to pay for that particular month. It is a flexible membership model that is aimed at offering convenience to the customers while personalizing the entire shopping experience.


One of the co-owners of Fabletics is Kate Hudson, a famous Hollywood celebrity, who apart from being a great actress and an Emmy Award winner, is also a role model for many women for her amazing body and fitness level. The influence of designs and style followed by Kate Hudson is seen in Fabletics collection and is one of the reasons why Fabletics was popular among the target audience from day one itself. The company was able to make a mark in the fashion retail business in a relatively shorter period, because of factors like it’s available subscription model, unique and stylish collection of fashion and athleisure articles, and the reverse showroom technique the company implemented recently.


The policy of reverse engineering is earlier successfully used by major companies such as Warby Parker and Apple successfully. It helps the brand to reach out to a wider audience without them losing interest in the brand, but rather helps in increasing the brand curiosity, which helps in increasing sales, expanding customer base, and enhancing revenue over time. The successful implementation of reverse engineering technique has lead to the company converting over 35 percent of the showroom visitors into VIP members.


The VIP members have only the good things to say about the subscription model because busy and working women are now able to buy exactly what they want with ease and that too affordable. The motto of the company from the time of its launch was to ensure that the customers get quality products without costing a bomb. And, it is what has helped the company reach out to masses with ease, and give a tough competition to the other main athleisure brands.


The company does extensive research and uses the data available from its local department to showcase only the product that interests its customers at its stores nationwide. If you are looking to join Fabletics as a VIP member, make sure to take its Lifestyle Quiz, which would give you an idea as to how the company personalizes the shopping experience for its patrons.

Todd Lubar’s Career and Contributions to the Real Estate Industry

From 2013, Todd Lubar has been the president as well as owner of the New Jersey based TDL Ventures. He started his education in Washington DC at Sidwell Friends School in 1977, but moved to Peddie High School located in Hightstown NJ for his high school education. He then acquired a B.A. in speech communication from the Syracuse University. The businessperson resides at Bethesda in Maryland with his two children who he loves to spend time with. He works to become a better person with each day as well as add value to the society.

Todd Lubar developed a love for the real estate industry early in his life, in 1995 just after graduating from Syracuse University. He kicked off as a loan originator for Crestar Mortgage Corporation where he gained useful knowledge and skills in conservation of mortgage banking. To expand his learning circle, he formed useful relationships with CPAs, real estate agents, insurance agents and financial planners. The relationships were well maintained and are currently part of his referral base. One of his biggest steps in life was in 1999 when he accepted an equity role with Legacy Financial Group, which gave him a chance to expand his lending knowledge. He was now able to lend like a direct mortgage bank as well as broker loans to outside investors.

According to yelp, the businessman later started Legendary Properties, LLC, which is aimed at buying, rehabilitating, selling and earning a profit on houses that range from simple single- family residences to multi-family structures. Todd was able to be successful in his company due to the strong bonds he had with experienced individuals in these fields. He was able to develop his work even more by starting his own Charter Funding, which was a First Magnus Financial Corporation branch.

Later in his life, Todd discovered that there was a huge group of underserved clients. This prompted a decision to establish Legendary Financial, LLC. This was a part of legendary properties only that it was a financial division lending to people and companies who would have likely missed out from the traditional lending sources. Mr. Lubar had the capability to evaluate the risk of any loan condition due to his vast experience in the field. In 2008, he started being involved in other fields such as automatic scrap metal and commercial demolition. Todd has greatly contributed to the advancement of the real estate sector throughout his career; more details can be found on toddlubar.com.

You can contact him on: http://www.toddlubar.com/contact/

Follow him on twitter.

U.S. Money Reserve Urges Consumers to Browse Their Newly Redesigned Website

The U.S. Money Reserve has a new and improved website, and they are excited to unveil it to the consumer. The website involves a new user-friendly interface and updated e-commerce functionality that makes shopping with them effortless and painless. The product information is also now more detailed then ever, so you know all the ins and outs of the item you wish to purchase.


With the updates to the sites, the U.S. Money Reserve solidified its authority in the precious metals industry. The goal of the update was also to boost trust and show their commitment to providing exceptional customer service. The full website redesign also features new imagery that gives light to the brand’s prominent and well known leader, Philip N. Diehl, who was a former U.S. Mint Director and now current President of U.S. Money Reserve. The new photography also includes a fresh coin gallery of images. With their new and improved site, the U.S. Money Reserve aims to better educate their consumers about the importance of investing in bullion issued by the government, as well as give them a great shopping experience when they do decide to invest.


“We now have a fully-responsive tool that allows us to generate quality content across all platforms, further interact with our clients, and of course, offer the world’s best precious metals products through our secure online storefront,” says VP of Brand and Creative, Ryan Buchanan. Buchanan oversaw the entire redesign phase including new apps to integrate into the site as well as features that directly educates the consumer.


The site offers the most competitive prices on gold and silver bullion and bars in live time. Additionally, PCGS certified coins and exclusive products are available for the shrewd customer interested in precious metals at the U.S. Money Reserve. A free gold information kit is also available for anyone interested in learning about gold with the Knowledge Center also established to help learn about the coin industry.


The U.S Money Reserve can also easily get in contact with their customers and offer consulting on a one-on-one basis with the Client Connect Challenge. They also have a fantasy buy back guarantee that is second to none in the industry. Customers are also loving the fast shipping and new programs like the Gold Standard IRA.


The Success of EOS Lip Balm by Fast Company

Pushing a new product in the market, which is already filled and saturated with similar products could be detrimental to its producers. These new products are bound to face stiff competition from the already existing, established brands in the market. However, that was not the case with EOS.

EOS lip balm found its way to the market approximately seven years ago, EOS lip balm became the only customers’ choice which led to its demand shooting up the roof. The product stuffed up shelves in prominent cosmetic shops all over and customers seemed not to get enough of it inclusive of celebrities like Kim Kardashian and Miley Cyrus. The product has various flavours like honeydew and grapefruit that provided users with a choosing variety to choose.

Fast Company has moved up the scales to become the second best-placed lip balm company countrywide within a shorter time compared to arch rivals Burt’s Bees. It has however out-performed Chapstick and Blistex. The product’s sales figures are over 1 million units in a week with high prospects of higher growth shortly with the global market predicted to increase steadily due to the increase in demand for natural and organic products, which are the product’s speciality.

Sanjiv Mehra, the co-founder and managing associate of EOS lip balm explains that the product development came about as a result of deliberate action rather than research as is with most products. In collaboration with Jonathan Teller and Craig Dubitsky, they decided to delve into the beauty business and agreed to bring innovation to the lip balm section. They noted that since time immemorial, most products in this line were all similar and their only focus was cutting costs and price competition. They saw this as a market gap and seized it.

EOS is customized for women’s daily needs. Right from its outlook, they hired the expertise of a clay artist who would uniquely design its varying shapes. The product has since proved efficient and pleasurable for every woman’s use on an everyday basis. EOS has been focused on making great products and distributing them. Today, the lip balms are now sold in Target, Walgreens, Costco and Walmart. More so, for appeal purposes, it was designed in a way that attracts the attention of all senses ranging from its tender packaging that has a good feel in the hands, orbs colours, its smell, flavour tastes and also to the clicking sound as it opens and closes. EOS lip balm forms an emotional connection with its users making it the ultimate lip balm that makes you smile.




Marc Sparks: Successful Entrpreneur And Philanthropist

Marc Sparks is an entrepreneur, businessman and venture capitalist that lives in Dallas, Texas. He is known for going from a high school student that struggled to maintain a ‘C’ average to a successful businessman that founded over 60 companies. He is a great example of what is possible when a person is willing to work hard and follow their vision.

Today he is not only Timber Creek Capital’s head, he also maintains multiple portfolio companies. Another thing that sets Marc Sparks apart is the commitment to philanthropy that he has had since the 1980s.

While Sparks has founded, owned and operated many successful companies, he has a particular interest in the telecommunications industry. Some of the telecommunications companies with which he is involved include Cardinal Telecom, Blue Jay Wireless and Splash Media.

Sparks has also made significant investments in real estate, business solutions and venture capital. His company, Timber Creek Capital, provides clients with financial support, investment management guidance, help with the formation of effective integrated wealth management plans and wealth transfer strategies.

Sparks is working on a book called ‘They Can’t Eat You‘. In it he shows the many obstacles he has had to overcome in his personal and professional life in order to be successful in business.

They goal of the book is to help potential entrepreneurs to understand that they too can become successful if they are willing to put in the work, learn from their successes and failures and follow their dreams of owning their own business.

One of the reasons Sparks is writing the book is to inspire others through his story and let them see that they don’t have to be a gifted student or be born with a gold spoon in your mouth to succeed.

Philanthropy is very important to Marc Sparks. Currently he is heavily involved with a number of philanthropic causes in the Dallas area. But Sparks’ involvement with charitable causes goes back almost three decades.

In the late 1980s he became involved in providing support to a homeless shelter called the Samaritan Inn. He also works with the Dallas area high school magnet program called the American Can! Academy.

He has also helped Habitat for Humanity build many houses for the less fortunate. Marc Sparks finds supporting charitable causes and giving of his time, many and ideas very rewarding.

There are many paths to success in business. The career of Marc Sparks is the perfect example of this. The key is having a clear vision of what you want to accomplish and seeking out the resources to achieve it. Sparks has founded small business incubator through which he provides Dallas-area businesses with guidance and resources to help them succeed.

Lori A. Senecal’s Accomplishments as an Advertising Guru

Lori A. Senecal is recognized for being one of the prosperous female professions in the advertising business. She presently serves an international agency that is known as Crispin Porter & Bogusky, LLC. Senecal is the company’s current global CEO, and she was offered the position on March 9, 2015. She has been working with the chair of the firm, Chuck Porter, to ensure that it is successful. Her expertise in the field has assisted the enterprise to grow in many countries across the world. The company has nine offices that are located in different regions, and Lori is in charge of ensuring that they operate in harmony so as to support international growth. She was once a president and CEO of MDC Partners and the CEO of Kirshenbaum Bond & Partners. You can also visit her about me page.

Lori Senecal played a significant role in the creation of robust strategies that guide the operations of the McCann Worldgroup. The enterprise offered her different position such as the chief innovation officer. Her performance was outstanding, and she was made the global director of content integration. Lori was in charge of controlling activities such as creativity, accounts, and strategic planning. She once served the New York-based flagship office of the McCann-Erickson Worldwide. The firm is under the McCann Worldgroup.

Lori Senecal made significant contributions to the formation of TAG Ideation, which has majored in offering young-adult marketing. She has excellent information on how to handle data analytics and multinational accounts. Various international firms have appointed her to manage their accounts. They include Nabisco, Coca-Cola, InBev, Weight Watchers, Applebees, and Spint. Senecal worked for the New York division of McCann Ericson as its president. In 2005, DDB Worldwide Communication hired her to act as its chief marketing officer. She also worked for TAG, which is a branch of McCann Erickson Worldwide that has specialized in youth marketing. The company later appointed her as a co-managing director.

In a report by Campaignlive CP&B has offered Lori Senecal the authority to supervise the international growth of its business. She has assisted the CP&B in transforming its culture and ways of doing business since she joined it in 2015. Her other career accomplishment is helping KBS to develop into a multinational corporation that is currently served by over 950 people. Lori has won various awards due to her excellent performance. She was named as the winner of the Quantum Leap Award of 2013 and also as a Woman to Watch by the Advertising Age. http://www.adweek.com/tag/lori-senecal/

Nationwide Title Clearing, Inc. Shows its Best Results

Nationwide Title Clearing, Inc. is one of the nation’s leading wholesale document processing companies. They source and provide the needed documents for property transactions all over the United States for the closing meetings everywhere. Eight out of the top ten agencies that do mortgages on the retail level rely on Nationwide for their documents.


Launched in 1991, Nationwide Title Clearing and its 578 employees located in Palm Harbor, Florida meet the daily challenge of making documents available in a huge volume to be transmitted to specific locations all over the United States on a daily basis.


The benchmark in this industry is to be able to deliver documents with great speed and efficiency and with great accuracy. If you have ever been in a property closing before you realize that documents such that prove title clearance, lien releases, and tax status reports, just to name a few, are required at the time of closing. If they are missing or inaccurate, the entire process for that property closing can be delayed, causing all kinds of scheduling difficulties.


Nationwide has some of the highest statistics in the industry with a failure rate of less than 1% and a compliance rate of 99.8%. This simply means that they are fast and correct nearly 100% of the time.


It would be impossible to accomplish such magnificent results without highly-trained and dedicated employees who know what they are doing every step of the way. New employees undergo a three-week initial training period and then are working and handling transactions under the watchful eye of supervisors and trainers. They stay under a close shadowing situation until they master the phase they are in.


There are still an additional 150 training and educational modules that employees can utilize to gain more knowledge on a voluntary basis. These extra units are not required, but if an employee wishes to advance, they must be utilized. Time is set aside for employees to get involved with these modules, and at any given time 50% to 70% of the workforce is involved.


The importance of correct information is highlighted in an article that was recently published by Nationwide’s Chief Legal Officer, Myron Finley. In the article, Finley cites a situation where information was left out regarding a clear title which was used as collateral for a $600,000 loan. The title was classified as good and clear, where in fact it was not. The misleading information led to a lawsuit, which could have been avoided, had the proper information been available.


Visit http://www.nwtc.com/ for more information.