Wine is a very important component of our dinner tables. However, as central as it is, not many people really pose to think about how it is made and the people that are responsible for making sure that we have a collection of the best accompaniments to our dinner. The UK wine industry has been growing a lot over the past few years and some of the people that can be thanked for this growth are the vintners. Below is information that you may not know about them and their role in the entire industry.
The vintner is the wine maker. In today’s industry, he is also the person who takes care of the marketing of the wine. There was a time when the large companies were making headways to individual farmers while others were getting their own vineyards and producing their product. However, the winemakers realized that without unity, they would be selling their wines to the large companies that distribute and retail them at a cost that would not be favorable to them. They therefore decided to form their own groups that would look after what was important to them and help them grow their business.
The organizations have really grown and in the process, they have improved the entire industry. They are seen to be a positive influence on the industry because:
• The members guide each other on the farming tools, methods and supplements too use to ensure that superior quality of grapes is produced.
• The leadership set the prices of the wine. This benefits the end consumer because the middleman cost does not trickle down to them.
• The farmers are able to get a large market for their produce. For instance, the UK Vintners are selling their wines in Portugal, California, Australia, France and even Spain.
• In case there are issues or complaints with the supply chain process, the community deals with it before it affects the entire industry.
The groupings are therefore a great benefit to the wine community and the consumers. In addition to selling the wines, and as a result of the huge profits that the companies have been making, they have invested in other areas, which is further improving the livelihoods of the communities that are part of the vintners. With the community of UK Vintners expanding every single day, it is expected that the production and distribution of wine in the country and beyond will get better with time.