Lori A. Senecal is recognized for being one of the prosperous female professions in the advertising business. She presently serves an international agency that is known as Crispin Porter & Bogusky, LLC. Senecal is the company’s current global CEO, and she was offered the position on March 9, 2015. She has been working with the chair of the firm, Chuck Porter, to ensure that it is successful. Her expertise in the field has assisted the enterprise to grow in many countries across the world. The company has nine offices that are located in different regions, and Lori is in charge of ensuring that they operate in harmony so as to support international growth. She was once a president and CEO of MDC Partners and the CEO of Kirshenbaum Bond & Partners. You can also visit her about me page.
Lori Senecal played a significant role in the creation of robust strategies that guide the operations of the McCann Worldgroup. The enterprise offered her different position such as the chief innovation officer. Her performance was outstanding, and she was made the global director of content integration. Lori was in charge of controlling activities such as creativity, accounts, and strategic planning. She once served the New York-based flagship office of the McCann-Erickson Worldwide. The firm is under the McCann Worldgroup.
Lori Senecal made significant contributions to the formation of TAG Ideation, which has majored in offering young-adult marketing. She has excellent information on how to handle data analytics and multinational accounts. Various international firms have appointed her to manage their accounts. They include Nabisco, Coca-Cola, InBev, Weight Watchers, Applebees, and Spint. Senecal worked for the New York division of McCann Ericson as its president. In 2005, DDB Worldwide Communication hired her to act as its chief marketing officer. She also worked for TAG, which is a branch of McCann Erickson Worldwide that has specialized in youth marketing. The company later appointed her as a co-managing director.
In a report by Campaignlive CP&B has offered Lori Senecal the authority to supervise the international growth of its business. She has assisted the CP&B in transforming its culture and ways of doing business since she joined it in 2015. Her other career accomplishment is helping KBS to develop into a multinational corporation that is currently served by over 950 people. Lori has won various awards due to her excellent performance. She was named as the winner of the Quantum Leap Award of 2013 and also as a Woman to Watch by the Advertising Age. http://www.adweek.com/tag/lori-senecal/